Chinese telecom giants Huawei offers a global expansion in computers, said Tuesday, posing a new challenge for PC players set in a market that has been subject to two years of falling sales volumes and Pressure margins.
At a press conference in Berlin, the Shenzhen-based company introduced its first range of three personal computer models, including a 15.6-inch portable display, a 2-in-1 hybrid tablet-tablet and an ultra-thin 13-inch.
Initially, Huawei plans to target the affordable consumer market to compete with Lenovo, HP and Dell, which sells for more than 50% of all PCs. To a lesser extent, it will also face a high-performance Apple business, but the reduction of Mac computers.
Of Huawei Mate book X is a fanless notebook with a splash and a combined fingerprint screen and power button, which is estimated between 1 and 3999 1 699 euros ($ 1,570-1,900). Its Mate book E hybrid 2-in-1 will extend from 999 to 1 299 euros, while the Mate book D with a screen of 15.6 inches is priced at 799-999 euros.
In general, PC market sales volume fell 8.3 percent in 2015 and 3.7 percent in 2016, according to research firm Gartner, which predicts a stable result this year and increase market consolidation In 2020.
“From Huawei’s perspective, we see opportunities in the decline of the PC market,” said Cheng Lei, PC business marketing manager, in a telephone interview saving design costs and benefits and getting his smartphone business.
Huawei, the world’s leading manufacturer of wireless and fixed telecommunications equipment, emerged two years ago as the third-largest smartphone maker after Samsung and Apple, displacing Lenovo, which remains focused on its IT activities.
The new Huawei PC exploit all Intel microprocessors seventh generation, Microsoft Windows 10 software and internal software developed to automate the transfer of data between Huawei smartphones and new computing models.
Huawei said it intended to offer the new PCs in 12 countries in Europe, North America, Asia and the Middle East in early June.
On Monday, HP, Lenovo 2 computer maker behind China and ahead of the No. 3 Dell introduced three new consumer models with the hardware specifications especially like the price displayed short-term discount and a set of popular third-party software.